Product development & testing2023-11-28T11:38:54+00:00

SOLUTIONS

Product development & testing

Develop: 2nd stage of innovation

Best in class UK and international product testing

We deliver industry leading R&D insights and sensory testing, globally. This is world class product testing, working cross methodology to deliver competitive advantage to your products. 

  • Best in class UK testing facility

  • In-house consumer panel with over 12,000 active participants

  • Global approved partner facilities

  • AlertYa customisable survey app

  • Clickscape®

SOLUTIONS

Product development & testing

Develop: 2nd stage of innovation

Best in class UK and international product testing

We deliver industry leading R&D insights and sensory testing, globally. This is world class product testing, working cross methodology to deliver competitive advantage to your products. 

  • Best in class UK testing facility

  • In-house consumer panel with over 12,000 active participants

  • Global approved partner facilities

  • AlertYa customisable survey app

  • Clickscape®

How do we achieve this?

We examine people’s lives – in the lab, in homes and online anywhere in the world: we make sure your product, pack, formulation and claims are firing. We create R&D pipelines and products that deliver – in detail.

We offer:

  • Central location tests (CLT)

  • Home usage tests (HUT)

  • Product testing

  • Pack and design testing

  • Formulation

  • Sensory testing

  • Superiority

  • POS impact

  • Benchmarking

  • Video feedback

  • UK and International

  • Viewed or streamed live anywhere in the world

How do we achieve this?

We examine people’s lives – in the lab, in homes and online anywhere in the world: we make sure your product, pack, formulation and claims are firing. We create R&D pipelines and products that deliver – in detail.

We offer:

  • Central location tests (CLT)

  • Home usage tests (HUT)

  • Product testing

  • Pack and design testing

  • Formulation

  • Sensory testing

  • Superiority

  • POS impact

  • Benchmarking

  • Video feedback

  • UK and International

  • Viewed or streamed live anywhere in the world

Product Testing UK Centre of Excellence

Work out of the best global, R&D testing facility. Based in Leeds, it’s the UK’s newest, most state of the art R&D facility, built to ISO standards and created in collaboration with global client technical teams.

  • 12 identical sensory booths, 3 showers, 4 toilets

  • Laundry with 10 washing machines & 4 tumble dryers

  • Central control and prep room with call assistance

  • Designed with R&D teams, for R&D teams

  • It delivers a single solution for end-to-end product testing: recruitment, preparation, assessment, analysis, reporting

  • Built during the global pandemic, it follows a one way system to maximise team and participant safety

  • Hire our facility with options for field & tab, panel recruitment, testing facility and qualitative viewing services

  • Virtual 3D tour – get a fully immersive experience and preview the research space we have available

Product Testing UK Centre of Excellence

Work out of the best global, R&D testing facility. Based in Leeds, it’s the UK’s newest, most state of the art R&D facility, built to ISO standards and created in collaboration with global client technical teams.

  • 12 identical sensory booths, 3 showers, 4 toilets

  • Laundry with 10 washing machines & 4 tumble dryers

  • Central control and prep room with call assistance

  • Designed with R&D teams, for R&D teams

  • It delivers a single solution for end-to-end product testing: recruitment, preparation, assessment, analysis, reporting

  • Built during the global pandemic, it follows a one way system to maximise team and participant safety

  • Hire our facility with options for field & tab, panel recruitment, testing facility and qualitative viewing services

  • Virtual 3D tour – get a fully immersive experience and preview the research space we have available

Frequently asked questions

We hope you find these FAQs and short answers useful. If there is anything further that you would like to know, please get in touch via the contact form below.

What is product development?2023-11-09T17:05:50+00:00

Product development is the process of creating, designing, and bringing a new product to market. It involves a series of stages, including idea generation, research, design, prototyping, testing, and refinement. The goal is to develop a product that meets customer needs, is cost-effective to produce, and is competitive in the market. Throughout the process, various teams collaborate to turn a concept into a tangible product ready for sale.

What is consumer product testing?2023-11-09T17:05:35+00:00

Consumer product testing is the process of evaluating products to ensure they meet safety, quality, and performance standards before they are made available to the public. This typically involves testing for factors like durability, functionality, safety, and compliance with regulations to ensure that products are reliable and safe for consumers to use.

What is concept testing in new product development?2023-11-09T17:05:20+00:00

Concept testing in new product development is a process of evaluating and gathering feedback on a product or idea before it is fully developed and launched. It typically involves presenting the concept to a target audience to assess its viability, potential market acceptance, and any necessary refinements. This feedback helps businesses make informed decisions about whether to proceed with the product, make modifications, or abandon the idea altogether, ultimately reducing the risk of investing in unsuccessful products.

What is quantitative market research?2023-11-09T17:04:28+00:00

Quantitative market research is a methodical approach to collect and analyse data in a structured, numerical format. It involves gathering information through surveys, questionnaires, and other structured data collection methods, and then using statistical analysis to draw meaningful conclusions about consumer preferences and market trends. This research is valuable for making data-driven decisions, assessing market size, and understanding customer behaviours and attitudes quantitatively.

Ready to talk?

Tell us about your goals. Whatever the stage, whatever the horizon, let’s find a way to get your business an edge.

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