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What we do

Ignite
–
Creating the brand

Innovation

We develop your pipeline: what's the next big thing? How do you grow?

Brand

We start by understanding your category and your brand growth drivers. We finish with a tailored growth plan.

Develop
–
Bringing brands to life

Product Testing

We have tested over 50, 000 products with consumers across 47 categories – in home, in use, in store – in situ.

Pack

We make packs perfect on a technical level for every touchpoint. Our work can be found in the hands of billions of consumers worldwide.

Formulation

We decode formulations to make sure your products deliver to brand and consumer needs.

Claims

Brands need the right claims to sell their products – we’re behind some of the most famous.

Demos

We bring claims to life with demonstrations of the technology, the science or the benefit.

Deliver
–
Getting brands into people's hands

Shopper

We understand shoppers – what makes them tick, when, where and why. In store, online, or in our specialist facility.

Category

We grow categories. We connect buyers, brands and retailers.

What we do
What we do
Develop

Claims

We are claims experts. We make sure they stand up.

We’re behind some of the most famous. We generate that right claim, make it compelling and substantiate it – globally, ensuring claims withstand legal contest.

We’re behind some of the most famous. We generate that right claim, make it compelling and substantiate it – globally, ensuring claims withstand legal contest.

Case Studies

Case Study

Compelling Claims

Watch and Learn

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