Inventing ClickScape and bringing it to market – from scratch…Changing the game with a revolutionary new way to truly understand consumers in the moment.
The most complicated CLT ever. 35 frozen turkeys. 500 consumers. 5 crack of dawn starts, and 500 turkey portions: same resting period, temp, size, weight – in 1 week.
Helping some of the biggest and best brands in the world stay innovative, stay close to their consumers, and stay in growth.
Taking product testing further for the world’s best brands. 80 consumers, 4 consecutive days each, 8 fragrances, 4 different touchpoints. Hard core.
Moving Blue Yonder into TVC territory with the world’s biggest antiperspirant brand! Fantastic research – outstanding storytelling – straight from the consumer to the screen.
40 quant interviews per day for 5 days with 100% verified result accuracy! Smashed it!
Taking ethnography further: first and third person obs, video overlay, L Cuts, J Cuts, B Rolls – a captivating digital story for absolute stakeholder buy in.
Creating and optimising a segmentation tool from scratch to generate algorithms which accurately assign users into relevant groups! 6000 assigned so far…and counting!
I learnt, populated and implemented our new digital HR database - amazing resource for amazing people.