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The biggest usage occasion for our clients’ product was in decline. Why? Understanding the usage occasion in full, and how their product is used was essential. They needed to turn the tables or change the game.
We got to the heart of the occasion – what it really meant, what was really going on, and what was causing the decline. We did it digitally, we did it face to face, we did it to make it absolutely certain that the usage occasions had changed beyond all recognition.
A complete pipeline overhaul. The occasion had changed and it wasn’t going to change back. If you can’t win the game, change the game. Our clients did.