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Sometimes, health issues are common yet embarrassing. People don’t talk about them, so our clients don’t know how to talk about them. We needed to change this. We needed to get to the bottom of the issue at all touchpoints to develop products that truly meet consumer needs.
Sensitive issues need safe space. Our innovative Digital Discovery Dashboard (3D) delivered that safe space. Mood boards, in the moment videos, heat maps, language generation drove 360 degree understanding of the issue. For the first time, the brand talked to consumers in their own language.
An open conversation between the client and consumer, and a product that delivered to their needs. Result!