Our Impact
Our Impact
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Our Impact

Creating the brand
Bringing brands to life
Getting brands into people's hands

Knife Edge Balance

A revolutionary new concept needed to find the right revolutionary, sensory attributes to fit it - at every touchpoint. As experts in sensory research, this was right up our street.

The Solution

To get products into consumer hands and into consumer homes. Video diaries got to what really mattered in the moment – fast, globally, digitally. The key to success was achieving the knife edge balance between two core attributes – we did it!​

The Impact

We took a revolutionary concept to a revolutionary product. Ready for launch in 2019 – watch this space!​