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A revolutionary new concept needed to find the right revolutionary, sensory attributes to fit it - at every touchpoint. As experts in sensory research, this was right up our street.
To get products into consumer hands and into consumer homes. Video diaries got to what really mattered in the moment – fast, globally, digitally. The key to success was achieving the knife edge balance between two core attributes – we did it!
We took a revolutionary concept to a revolutionary product. Ready for launch in 2019 – watch this space!