Our Impact
Our Impact
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Our Impact

Creating the brand
Bringing brands to life
Getting brands into people's hands

Driving Category Growth

A personal care category was in decline across channels. Our client needed to resolve this. Fast.

The Solution

Real consumers. Real behaviour. Real planograms. We combined qual, quant and precise observation in Shopper:Lab™ to understand what was happening at shelf, and what needed to happen to grow the category.

The Impact

Optimised fixture: category taken from decline to 6.3% growth within 1 financial quarter.