Our Impact
Our Impact
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Our Impact

Creating the brand
Bringing brands to life
Getting brands into people's hands

Compelling Claims

A new hair care formulation was supported with 28 claims. Our client needed to eliminate the risk of having a great product, and the wrong claim

The Solution

Our Oracle data team used a variety of statistical techniques to discover the most compelling claims – overnight. Data was captured, verified, analysed and reported on in just 3 days.

The Impact

The right claim on the right product and the most successful launch of a new variant for 5 years.