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Our client was partnering with one of the Big 4 Grocers to become the UK destination for our client’s key category. How to achieve this, and how to close the 120m gap with their Grocer’s competitors?
We talked to the people who really mattered – the specialist staff, the shoppers – the people whose lives are touched by the category daily. We saw the strengths and weaknesses in the current proposition and turned it into an incredible opportunity, unlocking insight to inform strategy that will revolutionise the market.
Immediate in and out of store commercial activation with the shopper at the heart of the vision, and longer term in store structural changes and partnerships with new franchises: the gap is already closing – so roll on 2020!