Data Science needs outstanding statisticians who understand research, data and the ‘so what?’. Our Oracle team bring to life the story that the numbers tell. From tailored in-depth analysis to overnight insight reports and adaptive modelling, statistics are customised and then simplified to form the story. 

The Tool Kit

We distil data from all sources, including those you have already. By utilising meta-analytic techniques, coding and machine learning, our team can uncover fresh, previously unnoticed insight to accelerate knowledge and provide 360º consumer understanding. 

Key Drivers Analysis

Determine which attributes of a product or service are most important to your consumers.

Penalty Analysis

Identify key areas of directional improvement for a product or formula.

Correspondence Analysis

Highlight the most substantial relationships between factors. Brand mapping and awareness.

Advanced Ranking Techniques

Streamline your research, identify the most effective claims or most important features quickly and efficiently.


Differentiate your market. Highlight key segments to target consumers more effectively.

Conjoint Analysis

Dive into the heart of consumers' decision making process. Examine attribute trade-offs and design the perfect product.

Pricing Strategies

Find the optimal range of prices for your product. Forecast future profits, and analyse demand trends.