Shopper:Lab™ is flexible. It’s Grocers. It’s Pharmacy. It’s fridges and freezers. It’s filmed in 4k – from multiple angles. It’s a safe space – designed to test the things that can’t be tested live. It tests purchase, stand out, appeal, on pack comms, pack stability, POS, ranges, purchase decision hierarchy, shopper behaviour, optimal fixtures - and it tests us. It tests to come up with ways to better understand shoppers where they should be – shopping.
At shelf, state of the art 4K cameras and HD audio capture shopper behaviour with greater clarity. New hot spotting digital technology proves at shelf fixture interaction, showing areas of shopper focus – key shelves and areas for attention.
Shoppers are now digital, and so are we.
We do this all over the world for leading global giants. What are your shopper needs?