We built two things: firstly, we built Sense:Lab™ - a fully ventilated, 4k camera equipped, plumbed-in set of sensory booths built to ISO standards. We built this to combine robust sensory data with close observation and consumer language.
Secondly, we built a team. An amazing team. Sense:Lab™ isn’t just a physical space – it’s us. It’s our experience finding the words to describe the texture, smell, taste and feel of products which translate to specific ingredients in the minds of formulators.
This builds sensorially amazing products.