3D: Deeper Digital Diaries

Ethnographic smartphone video diaries bringing you closer to the consumer - wherever, whenever.

40% of insight is silent. It’s unarticulated – and some times inarticulable.

It’s what consumers really do, not just what they say they do. So, we need to get close to this – reliably. With Smartphones in the hands of 95% of UK consumers, and 3.3billion global users, we can see their everyday habits, routines and product interactions easier than ever before.

The trick is seeing it clearly. Nose shots aren’t helpful. Lights off isn’t helpful. We need to REALLY see what’s going on – we want natural, we want real, but we also want actionable. So, we make sure we get it…

We train

Footage must be useful – light, sound, picture quality

We ask

We deliver video diaries protocols which ask the questions we need answers to, whilst delivering flexibility to go beyond this to learn the unexpected

We watch

40% of insight is silent: it’s what people actually do, not just what they say they do. It can’t be done through automation.

We listen

How do people truly feel? It’s researchers, using research experience to listen to what people are really saying…

We tell a story

We deliver video diaries protocols which ask the questions we need answers to, whilst delivering flexibility to go beyond this to learn the unexpected

3D Deeper Digital Diaries

we train consumers how to film their videos – how to get the quality we need to understand them in their worlds. We take their individual stories, watch them, engage with them, listen to what they say, observe what they do, and combine them to create a compelling video edit – bringing it all to life, beautifully, to get stakeholder buy in – every time.

We don’t rely on automation – we just use it wisely.

We can code facially. We can transcribe and translate automatically…and we do - when the project is right for it.

Nothing can compete with experienced researchers truly engaging with consumers, setting them challenges to get clients insight with impact – use products in home, see live reactions to concepts, bring to life sensory experiences through scavenger hunts, get 360° product understanding, create demos to drive home product benefits, deliver powerful, emotive consumers testimonials…globally.

It’s bespoke. It’s engaging. It’s consumer experiences, brought to life.