3D: Digital Dart. Dart In. Dart Out. Deliver.

Cheaper, faster, better: online quant insight in 5 days

The research world has changed. It’s getting faster. Global brands need to keep up with lean start ups – so they need to get agile – they need to act faster, and they need confidence they are moving in the right direction: progress or pivot?

We bring you Digital Dart

Highly engaging, gamified digital questionnaires – quant measures with qual probes.

Hot Spots

Cumulative maps showing what is loved and loathed.

Time Challenges

Gut instinct, system 1 responses to 2D stimulus

Deep Dive

In depth open ends diving depth of understanding

Emotoscales

Measure products through feel, not just through numbers

So, we developed Digital Dart. It’s fast and cheap because it’s focused – efficient – not low quality.

We design and script studies in a truly agile way: the right questions, the right flow, for the right project.  It’s created by researchers, trained to Global Best Practice, verified by senior data scientists and summarised by the senior team.

It’s basically brilliant - every time.  It tells a story; it gives recommendations – it just does it faster, through working smarter, and talking to consumers in new ways.

Less time, less cost

To get this depth of insight in one go previously, we needed: in home visits, in store visits, collages being emailed and printed off, facilities to be rented, moderators moving to global locations, in person translation, travel expenses, catering - a lot of time, and a lot of cost. 3D brings all these elements together - For nearly half the cost.

Our 3D Team

Sara James

Research Director

Laura Hartley

Research Executive

Julie Ellison

Associate Director

Jordan McCann-Howcroft

Media Executive

Hannah Rogers

Head of New Business and Client Lead

Georgina Brayshaw

Senior Research Executive

Gamification is key: it’s 10 minutes of timed responses, tapping into System 1 thinking, heat maps, hotspots, annotation exercises, ranking, rating and implicit associations – combine these with exploratory open ends to engage consumers - get the most from them, to get you where you need to go.

Basically, when you need cheaper and faster, but your challenge doesn’t fit neatly into a drop down list, talk to us…because we also do ‘better’.  As long as we can be focused, we can get it done.

It’s agile. It’s global. It’s Fast, cheap, and high impact, so use it:

Less time, less cost

To get this depth of insight in one go previously, we needed: in home visits, in store visits, collages being emailed and printed off, facilities to be rented, moderators moving to global locations, in person translation, travel expenses, catering - a lot of time, and a lot of cost. 3D brings all these elements together - For nearly half the cost.

Our 3D Team

Sara James

Research Director

Laura Hartley

Research Executive

Julie Ellison

Associate Director

Jordan McCann-Howcroft

Media Executive

Hannah Rogers

Head of New Business and Client Lead

Georgina Brayshaw

Senior Research Executive

For early stages: pack, claims, formulation, claims, concept, demos

When you need confidence that you are making the right decision

When you need to make quick decisions: progress or pivot

When you need to understand appeal vs current idea/products or vs. competitors

When you need to sense check brand, pack, category or claims before moving to next stage of development

When you need to choose a lead option from several sets of stimuli

When you need to get evidence for progression to achieve stakeholder buy in

When you need to anticipate any gross negatives or areas of concern