How we do it
How we do it
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How we do it

Sense:Lab

Our sensory facilty, where we connect sensory data with consumer emotions

We built two things: firstly, we built Sense:Lab™ - a fully ventilated, 4k camera equipped, plumbed-in set of sensory booths built to ISO standards. We built this to combine robust sensory data with close observation and consumer language.

Secondly, we built a team. An amazing team. Sense:Lab™ isn’t just a physical space – it’s us. It’s our experience finding the words to describe the texture, smell, taste and feel of products which translate to specific ingredients in the minds of formulators.

This builds sensorially amazing products.