How we do it
How we do it
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How we do it

Qual Best Practice

Our world class Qual team explore, excite and impassion. We put the consumer at the heart of decisions.

We do this – brilliantly, in person and digitally – globally.

We deliver new ways of giving consumers a voice and tell their stories from concept generation and brand stretch, through product testing and shopper understanding to final use testimonials.

Trained by Unilever Global Best Practice Leaders, our Qual team deliver stakeholder ready, world class qual to brand, technical, category and marketing teams.